Top 5 Fashion Games in Sweden for Q1 2022

During the first quarter of 2022, Sweden saw significant activity in the fashion games category. Data from Sensor Tower highlights the performance of the top 5 fashion game apps on a unified platform, encompassing both iOS and Android.

Outfit Makeover experienced a notable increase in weekly downloads, peaking at 11.2K in the week of January 31. However, downloads gradually decreased to 2.4K by the end of March. The app's weekly revenue showed minor fluctuations, reaching a maximum of approximately $8 in late January. Weekly active users followed a similar trend to downloads, with a peak of 14K in late January and a decline to 6.2K by the end of March.

Project Makeover maintained a strong revenue stream, starting the quarter at around $22.3K and dipping to its lowest at $14.4K in early March before recovering to $18.3K by the end of the month. Weekly downloads saw a steady decline from 8.2K at the beginning of January to 1.9K at the end of March. Active users also showed a gradual decrease, from 39.1K at the start of the quarter to 28.9K by the end.

Hair Challenge had consistent weekly downloads, starting at 6K in late December and fluctuating around 3K to 4K throughout the quarter. Revenue saw slight increases, with a peak of $28 at the end of March. The app's active users decreased steadily from 31.9K in late December to 24.1K by the end of March.

Makeup Artist: Makeup Games showed significant growth in revenue, starting at $34 in early January and peaking at $1.2K in early February. Weekly downloads remained relatively stable, ranging from 2.5K to 4K throughout the quarter. Active users saw an increase from 7.2K at the beginning of January to 8.8K at the end of February, before stabilizing around 7.7K by the end of March.

Hair Dye! had a varying download rate, peaking at 4.4K in late December and ending the quarter at 1.9K. Active users exhibited a similar pattern, starting at 13.8K in late December and decreasing to 8.2K by the end of March.

For more detailed insights and data, visit Sensor Tower.